I am a baby e-boutique owner, and have had bad experiences with PPC and SEO’s. Any good ideas for marketing?
January 14th, 2009 by admin
PPC’s are very expensive and sometimes I feel that they just want your money and do not concentrate on your campaign. I am trying to figure out the best way to market my online boutique to the right audience, which would be the baby/children’s area. Does anyone have any suggestions or experience with how to advertise and market an online boutique successfully without losing your shirt? Many thanks for any replies!
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Tags: Audience, Baby Boutique, Boutique Owner, Experiences, Money, Ppc
Posted in Search Engine Optimization | Comments (4)
January 16th, 2009 at 3:28 pm
There are many different ways to market your website effectively but the most cost-effective one is by far search engine optimization.
The process of search engine optimization is simply the ability to take your website and turn it into a website that the search engines love. Search engines will then be able to not only index the different pages contained within your website but they will also be able to rank them high up in the search engine results.
We have a huge database of SEO articles, proven small business marketing strategies at:
Happy reading!
Serge
SEO Consultant
January 20th, 2009 at 1:29 am
If you are a “DIU” [do it yourselfer], you should consider the following strategy which works very well in promoting your website by setting up a properly metatagged website.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category - “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category.
[Please take note that any reference contained in any answer is stated as a fact and is not meant to represent any commercial advertisement or promotion thereof nor a solicitation to a particular website. And any reference to a particular link is just that, a "reference only." The major source of these facts are from public domain archives and therefore, have no commercial value since most of the facts are freely had.]
Good luck!
January 22nd, 2009 at 11:20 am
have you tried running CPA (cost per acquisition/cost per sale) campaigns instead? where you only pay when you’ve gotten a sale?
January 23rd, 2009 at 2:41 pm
In my way of thinking, search engine optimization is just one way to help market a company’s products and/or services. Certainly, some folks are more concerned with branding implications. Generally speaking, however, people get into search engine optimization because they want to make more money by marketing themselves where people are actively searching.
Search engine marketing is, in my mind, the most cost-effective form of marketing. Where else can you position yourself in a place where people are actively searching for your products and services? This type of “pull” marketing strategy is great because it’s noninvasive and is highly relevant for the user, as opposed to radio or television advertising. It’s been my experience that organic search engine optimization delivers even more value in that you’re not paying for each and every click and not having to compete on a daily basis with the bidding whims of others in your Industry.
Different Measures of Success
If there is one thing that gets under my skin, it’s how some folks choose to measure success from their search engine optimization efforts. Read more from: